Subservient Wages - how do they survive?

After waiting for a couple hours in a room filled with other anxious applicants, I was finally interviewed for a sales position with a prominent retail chain. I was seeking employment to supplement my income around the holidays – hoping there may be an opportunity later to growth with the company.

It was an exciting prospect to be amongst the shoppers and the sparkling stuff we all purchase, with enthusiasm even in a difficult economy. As we shop as an expressions of our love and joy at the holidays, I wondered would I join the team? The recruiter went over my experience as a brand director and how I understood the needs of exemplary customer service; to smile and sell up, diplomatically handle the rush of customers who often are impatient, and create an environment that the consumer wants to return to again and again. How fun I thought!

Then they told me the hourly rate of pay - $8.00. I tried not to look too surprised while being aghast! How does anyone survive on $8.00 an hour? I quickly calculated the transportation costs to and from, lunch (brown bagging would be a necessity) and taxes - realizing my take home would be less than $200.00 if willing to accept a full-time position. At 47, and after two decades of professional experience, would this be it? How naive I was being....

As noted, in an article this past summer, by Aaron Smith CNNMoney.com staff writer… At $7.25 an hour, a full-time worker earns $15,080. At the nationwide work-week average of 33 hours, the worker would earn $12,441. The U.S. government sets the poverty level at $10,830 for one person or $22,050 for a family of four in the lower 48 states and D.C. A worker who is above the poverty level would not be eligible for certain welfare-related assistance.

Prior to the federal increase in minimum wage, the hourly rate of pay in New York was $7.15. Imagine this being an increase in the federal minimum wage of $5.85, which took place in 2007 from as an increase from $5.15 an hour. Immediately I realized, I would be no longer be a part of the middle class or even the working class but bordering on poverty wages, especially in New York City. How do folks survive? How many jobs would someone need to secure at this wage - two, three? No sleep and endless hours of serving others. No wonder our sales associates and service professionals are the most unhappy individuals we encounter on a daily basis.

We all complain about the cash register attendant who is talking on the cell phone, or the sales representative who walks away as we look in dismay while in need of assistance. We assume that this is their job - to aid us, serve us with a smile and resolve our challenges. Really, as a branding professional I am stunned by how can we expect individuals who are treated in a subservient manner to be the best stewards of our products? I am acutely aware of the cost of production, having worked in the consumer products industry for over a decade. I am also aware of the idea and need for profit margins. But as we look at the salaries and profits higher up the ladder - creative, production, marketing and sales executives…why is the person most connected to the customer paid so despairingly different? How is it possible to be an enthusiastic brand representative when you may not eat yourself that night?

It has been so long since I was in this place myself. Over the years I have often felt very uncomfortable when looking around and seeing the faces of folks in these positions, primarily people of color. I am ashamed at what this brings to mind and wonder am I alone with that image? Are so many of us silently walking around and just accepting for our own convenience? At a minimum, as a supplement to the wage, please be courteous to even the most disgruntled associate this holiday season...think of what they are really doing as they serve us.